When you think of health care organizations, do the terms sustainable advantage or strategic differentiation come to mind? In an industry with increasing competition and innovation, leaders of U.S. healthcare organizations, and those delivering care, need to understand how their success depends on these key principles. This includes understanding health care strategy and market development, the forces that make it easy or difficult to capture value, and how you can successfully compete against rivals. You must go beyond creating value to develop the critical thinking and analytical skills to develop a healthcare organization strategic plan which will allow you to evaluate the needs of your business, optimize business decisions, and develop new or innovative health care ventures.